The Atlanta Falcons blew a 28-3 lead to the New England Patriots in Super Bowl LI — the largest comeback in Super Bowl history and an eternal meme.

The Collapse

February 5, 2017, Houston: Falcons led 28-3 midway through 3rd quarter. Tom Brady and Patriots scored 25 unanswered points:

• James White 1-yard TD (4th quarter)
• Danny Amendola 6-yard TD catch
• White 2-point conversion
• Gostkowski 41-yard field goal (tied 28-28)
• First Super Bowl overtime ever
• White 2-yard TD run in OT

Final score: Patriots 34, Falcons 28. Brady’s 5th ring. Kyle Shanahan’s play-calling blamed. Falcons never recovered.

The Meme

“28-3” became shorthand for:

• Choking under pressure
• Premature celebration
• Epic collapses
• Atlanta sports curse

The numbers haunt Atlanta fans. Patriots fans taunt with “28-3” constantly. The phrase appears in unrelated contexts as collapse metaphor.

Legacy

Atlanta never returned to Super Bowl. Brady won 2 more rings (7 total). Shanahan became 49ers coach, lost another Super Bowl (to Chiefs 2020). Matt Ryan won MVP that season but is forever tied to the collapse.

Greatest comeback. Worst choke. Eternal meme.

Source: NFL.com