AltJAnAwesomeWave

Twitter 2012-05 music peaked Updated 2026-02-17
Early 2010s Notable 10 million+ lifetime posts

First documented in May 2012 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.

Also known as: AnAwesomeWaveBreezeblocks

Alt-J’s debut An Awesome Wave (May 2012) won Mercury Prize, featured viral hit “Breezeblocks,” and introduced UK indie rock’s most idiosyncratic sound—falsetto vocals, cryptic lyrics, and triangular hand gesture became band’s signature.

Mercury Prize Victory

Beat Frank Ocean’s Channel Orange, The xx’s Coexist, and Django Django for 2012 Mercury Prize. Leeds University band (Joe Newman, Gus Unger-Hamilton, Thom Sonny Green) became indie darlings overnight.

Breezeblocks Phenomenon

“Breezeblocks” (#90 UK) became indie anthem. Cryptic lyrics (“please don’t go, I love you so”), reverse-chronology music video (Alex Southam directed), and hypnotic rhythm created viral moment. 400 million YouTube views.

Commercial Success

Debuted #13 on UK charts, #80 on Billboard 200. Certified Platinum in UK, Gold in US. Singles “Tessellate” and “Fitzpleasure” charted. Album spent 70+ weeks on UK charts.

Critical Reception

Metacritic 77 (generally favorable). NME gave 8/10, praising “unique sound.” The Guardian gave 4/5 stars. Some critics found vocals grating (Joe Newman’s falsetto divisive).

△ Symbol

Band’s name (Alt-J: keyboard shortcut for △ on Mac) and hand gesture became iconic. Fans threw triangles at shows. Symbol represented math-rock precision and indie quirkiness.

Legacy: Influenced Glass Animals, Everything Everything, and UK indie’s experimental turn. This Is All Yours (2014) and Relaxer (2017) followed, but debut remained fan favorite.

Sources:

  • Mercury Prize 2012
  • Official Charts Company UK
  • Metacritic reviews
  • YouTube view counts

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