Parenting philosophy emphasizing physical closeness and emotional responsiveness in early years. Popularized by Dr. William Sears through “Baby Book” (1992), gained social media traction 2010-2015 as millennial parents rejected “cry it out” methods.
Eight Principles
Movement centers on birth bonding, breastfeeding, babywearing, co-sleeping, belief in baby’s cries, beware of baby trainers, balance, and both parents involved. Critics say it’s intensive and mother-centric; advocates cite secure attachment research.
Mom Blogger Era
Dominated early 2010s parenting blogs and Pinterest boards. The Leaky Boob, Code Name: Mama, and Peaceful Parenting became influential voices. Created division between “AP moms” and sleep training advocates - sparked intense “mommy wars” on forums.