Beauty YouTube (2014-2020) = tutorials + feuds. Dramageddon 1 (2018): Laura Lee, Manny MUA, Nikita Dragun canceled for old tweets. Dramageddon 2 (2019): James Charles vs Tati Westbrook. Dramageddon 3 (2020): Shane Dawson/Jeffree Star manipulation exposed. By 2021, beauty community exhausted — TikTok’s authentic vibe replaced polished YouTube tutorials. Survivors: Hyram (skincare science), Robert Welsh (technique), Mikayla Nogueira (TikTok-first).
Sources: Dramageddon timelines (YouTuber documentation), beauty community subreddits