#BeckyGMayores
Overview
#BeckyGMayores celebrated Mexican-American singer Becky G’s breakout Latin hit “Mayores” featuring Bad Bunny (July 14, 2017). The reggaeton track became a global phenomenon with over 1.5 billion YouTube views and marked Becky G’s successful transition from English-language pop to Spanish-language urbano music.
Career Reinvention
After moderate success in English-language pop, Becky G’s pivot to Spanish music with “Mayores” reignited her career and connected her with her Mexican-American roots. The song’s playful lyrics about preferring older, experienced men resonated with Latin audiences worldwide.
Bad Bunny’s Rise
“Mayores” was one of Bad Bunny’s early mainstream collaborations (before his superstar status) and showcased his melodic flow and charisma. The track’s success contributed to both artists’ trajectories and demonstrated reggaeton’s crossover potential.
The hashtag surged during:
- Single release (July 14, 2017)
- Music video premiere (20M views in first month)
- Latin chart domination (Top 10 for months)
- Live performances at Latin award shows (2017-2018)
- 1 billion YouTube views milestone (2019)
Cultural Impact
“Mayores” became a staple at Latin clubs, quinceañeras, and parties worldwide. The song’s catchy hook (“Me gustan mayores”) entered popular vernacular and demonstrated how Latin artists could achieve global success through Spanish-language music alone.