#Belfie
“Butt selfie”—photos taken of one’s backside, popularized by fitness and Instagram culture.
Quick Facts
| Attribute | Value |
|---|---|
| Peak | 2014-2016 |
| Coined | Combination of “butt” + “selfie” |
| Context | Fitness progress, body positivity, Instagram |
| Popularized By | Kim Kardashian, fitness influencers |
Origin & Impact
#Belfie emerged as Instagram’s fitness and body culture evolved beyond traditional selfies to celebrate the rear view. The hashtag was used for fitness progress photos, swimsuit shots, and general body confidence posts. Kim Kardashian’s infamous “break the internet” Paper magazine cover (November 2014) epitomized peak belfie culture.
While #Belfie celebrated body confidence and fitness achievements, it also sparked debates about objectification, Instagram’s increasingly risqué content, and the pressure to achieve “Instagram body” standards. The hashtag represented social media’s complex relationship with body image—simultaneously empowering and problematic.
Related Hashtags
- #Selfie
- #FitnessMotivation
- #BootyGains
- #BodyConfidence