Massive viral trend sparked by Netflix’s Wednesday series where Jenna Ortega’s gothic dance scene became paired with a sped-up version of Lady Gaga’s 2011 song “Bloody Mary,” creating one of 2022’s biggest TikTok phenomenons.
Wednesday Netflix Premiere
Netflix’s Wednesday series (November 2022) starring Jenna Ortega as Wednesday Addams featured an iconic dance scene in episode 4. Ortega’s character performs an unusual, jerky dance at a school party — choreography Ortega created herself on set.
The scene immediately went viral for its quirky, gothic energy.
Fan Audio Swap
While the show used The Cramps’ “Goo Goo Muck” in the original scene, TikTok user @ladygg4u paired the dance with a sped-up version of Lady Gaga’s “Bloody Mary” from her 2011 album Born This Way. The combination was perfect — Gaga’s dark, religious imagery matched Wednesday’s gothic aesthetic.
The fan edit exploded beyond the official scene’s popularity.
Dance Challenge Evolution
The trend included:
- Shot-for-shot recreations of Wednesday’s dance
- Gothic/dark aesthetic interpretations
- The “Bloody Mary” sped-up audio dominating
- Celebrities and influencers participating (including Lady Gaga herself)
- Jenna Ortega creating her own TikTok joining the trend
- Halloween 2023 costume trend
The challenge accumulated billions of views within weeks.
”Bloody Mary” Chart Resurgence
The 11-year-old song reached #1 on Spotify Global Viral 50, re-entered Billboard Hot 100, and gained 1+ billion new streams. Lady Gaga expressed delight at the unexpected career highlight.
The success demonstrated streaming’s ability to resurrect deep cuts from superstar catalogs.
Cultural Phenomenon
The trend transcended typical viral moments, driving Wednesday to become Netflix’s second-most-watched English-language series ever. The synergy between show, dance, and song created a perfect storm of virality.
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