BrasilAcimaDeTudo (“Brazil Above All”) became Jair Bolsonaro’s nationalist 2018 presidential campaign slogan. Paired with “Deus acima de todos” (God above everyone), the phrase rallied right-wing voters around patriotic, religious, and conservative values.
Supporters used #BrasilAcimaDeTudo celebrating election victory, defending Bolsonaro policies, promoting nationalist agenda. The hashtag unified Brazil’s conservative political movement, creating digital identity marker for Bolsonaro’s base.
Critics countered with parodies and opposition hashtags. The phrase became politically divisive — immediate signal of political alignment. Post-2022 election loss, usage declined but remained marker of Brazilian far-right digital presence.
Sources:
- O Globo: “Os Slogans de Bolsonaro” (2018)
- BBC Brasil: 2018 Election Social Media Analysis (2019)