#BusinessProposal
Overview
#BusinessProposal celebrated SBS’s romantic comedy (February - April 2022) based on the webtoon The Office Blind Date by HaeHwa. Starring Ahn Hyo-seop and Kim Se-jeong, the show followed a food company employee who goes on a blind date disguised as her friend—only to discover her date is her company’s CEO.
Rom-Com Revival
Business Proposal achieved a 11.4% peak rating and revitalized the K-drama rom-com genre with classic tropes (fake dating, boss-employee romance, contract relationship) executed with fresh chemistry and comedic timing. The show became Netflix’s most-watched Korean series in early 2022.
Viral Chemistry
The lead couple’s chemistry (nicknamed “SeHyo” by fans) spawned countless fan edits, memes, and shipping culture. Kim Se-jeong’s comedic chops (from idol group gugudan to actress) and Ahn Hyo-seop’s chaebol charm created infectious on-screen dynamics.
The hashtag surged during:
- Weekly episode releases (Feb 28 - April 5, 2022)
- Kissing scenes viral moments (Episode 7 swimming pool)
- OST chart success (“Someday” by Park Won)
- Netflix global Top 10 (March-April 2022)
- Fan conventions and ship merchandise
Feel-Good Escape
Released during COVID-19’s Omicron wave, Business Proposal provided lighthearted escapism and comfort viewing. The show’s predictable-yet-satisfying plot and lack of toxic drama appealed to audiences seeking stress-free entertainment.