#CaptainMarvel
First trailer for Marvel’s first female-led superhero film sparked massive anticipation and controversy.
Origin & Impact
The Captain Marvel trailer dropped September 18, 2018, featuring Brie Larson as Carol Danvers with 90s-set story and surprising de-aged Nick Fury. The hashtag exploded with excitement for Marvel’s first female solo lead and speculation about her Avengers: Endgame role (teased in post-credits scene). The 90s aesthetic, Blockbuster Video cameos, and Skrull villains generated buzz.
However, the hashtag also captured toxic backlash—men review-bombing Rotten Tomatoes before the film released, complaining about Larson’s “feminist agenda.” The controversy foreshadowed 2019 release battles. Despite organized hate campaigns, anticipation remained enormous. The hashtag showed both progress (MCU finally centering a woman) and pushback (fragile fanboys threatened by it). The film would gross $1.1 billion in 2019, silencing doubters.
Related Hashtags
#Marvel #BrieLarson #MCU