What It Is
#ChristmasShopping documents the annual gift-buying frenzy from November through December, evolving from mall chaos to online shopping dominance.
The Shift (2010-2023)
2010-2015: Mall shopping peak, Black Friday doorbusters
2016-2020: E-commerce takeover, Amazon dominance
2021-2023: Supply chain anxiety, early shopping encouraged
By the Numbers
- $936 billion retail sales (2022)
- Average spend: $875 per person
- Online: 60%+ of purchases (2023)