Cognac maintained its status as hip-hop’s luxury spirit throughout the 2010s-2020s, with Hennessy, Rémy Martin, and Courvoisier dominating nightlife and music videos. #CognacCulture documented French brandy’s unlikely American dominance. Hip-hop artists (Jay-Z’s D’USSÉ partnership 2012, Busta Rhymes’ “Pass the Courvoisier”) sustained cognac’s cool factor. The US became cognac’s #1 export market by value ($1.2B+ annually). VSOP (Very Superior Old Pale) and XO (Extra Old) designations became status symbols. Despite bourbon’s boom, cognac held nightlife/club supremacy, proving spirits marketing through music culture worked.
CognacCulture
Twitter
2010-10
food
active
Also known as: CognacVSOPXOHennessyVSOPRemyMartin
Explore #CognacCulture
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