#Cronuts
Viral food trend for croissant-doughnut hybrid created by Dominique Ansel Bakery in NYC.
Quick Facts
| Property | Value |
|---|---|
| Launch Date | May 2013 |
| Creator | Dominique Ansel (NYC) |
| Wait Times | 2-3 hours at peak |
| Trademark | Dominique Ansel owns “Cronut” trademark |
Origin & Impact
The Cronut became 2013’s most hyped food item when Dominique Ansel introduced it in May. The croissant-doughnut hybrid created lines wrapping around blocks in New York’s SoHo, with people waiting hours or paying scalpers up to $40 for a $5 pastry.
The hashtag documented the craze: early morning queues, black market sales, celebrity sightings, and copycat versions worldwide. The Cronut demonstrated how food could go viral in the Instagram age, launching “hybrid dessert” trends and making Ansel a celebrity chef. The trademarked name meant imitators had to use creative alternatives like “dossant” or “cro-nut.”
Related Hashtags
- #FoodPorn
- #NYCFood
- #Croissant
- #DessertTrend
References
- https://www.theguardian.com/
- https://www.nytimes.com/ l.com/pages/the-cronut