First documented in July 2023 on TikTok. Currently active and in regular use across social platforms since 2023.
Cucumber Salad trend by Logan Moffitt (@LogagM) went massively viral summer 2023 with daily videos of cucumber variations—sliced directly into container, add everything (MSG, sesame oil, chili, etc.), shake. Simple format, ASMR-satisfying sounds, endless variations caused cucumber shortages in some areas, proving vegetables could trend too.
Sources: TikTok Summer 2023 Food Trends, Cucumber Sales Data
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