Despacito

Twitter 2017-01 music peaked
Also known as: DespacitoChallenge

#Despacito

Luis Fonsi’s global smash hit became most-viewed YouTube video ever.

Quick Facts

AttributeDetails
ReleaseJanuary 12, 2017
ArtistsLuis Fonsi ft. Daddy Yankee
YouTubeMost-viewed video (surpassed 2020)
StreamsBillions across platforms

Origin & Impact

#Despacito tracked the Spanish-language song’s unprecedented global dominance. The catchy reggaeton tune broke language barriers, topping charts in 47 countries. Justin Bieber’s remix boosted English-market reach.

The song demonstrated Spanish music’s mainstream crossover power and Latin music’s global appeal. It spent 16 weeks at #1 on Billboard Hot 100, tied for longest run. The hashtag celebrated Latin pride and cultural representation.

Despacito’s YouTube record (most-viewed video) stood for years. The song became shorthand for inescapable viral hits and Latin music’s commercial ascendancy. It paved the way for Bad Bunny, J Balvin, and reggaeton’s dominance.

#LuisFonsi #DaddyYankee #Reggaeton #LatinMusic #MusicVideo

References

Explore #Despacito

Related Hashtags