Ed Sheeran’s massive world tour supporting his ÷ (Divide) album, running from March 2017 to August 2019. It became the highest-grossing tour of all time, earning over $776 million.
One Man, One Guitar
The Divide Tour was remarkable for its simplicity: Ed Sheeran alone on stage with an acoustic guitar and loop pedal, performing to 8 million fans across 255 shows. No dancers, no band, no elaborate production—just raw talent filling stadiums.
This stripped-down approach made the tour feel intimate despite the massive venues. Fans shared videos of Ed’s loop pedal mastery, creating layers of vocals and guitar live, with the hashtag showcasing his musicianship.
Record-Breaking Numbers
The tour sold 8.9 million tickets and grossed $776.2 million, making it the highest-grossing concert tour of all time until it was surpassed. It played 255 shows across six continents over two and a half years.
The tour supported the Divide album, which spawned hits like “Shape of You” (the most-streamed song on Spotify at the time), “Castle on the Hill,” and “Perfect.”
Cultural Impact
The Divide Tour proved that in an era of increasingly elaborate pop productions, authenticity and talent could still fill stadiums. Ed’s success inspired countless singer-songwriters and showed that massive commercial success didn’t require spectacle.
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