Origin
Screenshots from Drake’s “Hotline Bling” music video (October 2015) showing him rejecting something (hand up, disapproving face) in one panel, then approving something (pointing, smiling) in the second panel.
Format
Two-panel preference meme: top panel shows Drake rejecting inferior option, bottom panel shows him approving superior option. Became the standard template for expressing preferences across any topic.
Cultural Impact
One of the most widely used meme formats of the 2010s-2020s. Transcended internet culture into mainstream marketing, education, and corporate communications. Teachers used it for educational content, brands for product comparisons.
Variations
Spawned countless variations with different characters replacing Drake - politicians, cartoon characters, historical figures, celebrities. The format proved more popular than the original song.
Longevity
Remained one of the most active meme templates through 2023. Simple two-choice format with clear visual language made it universally accessible and infinitely customizable.
Source: Know Your Meme - Drakeposting