Overview
Avant-garde editorial makeup popularized by HBO’s Euphoria - glitter tears, graphic liners, rhinestone face gems, neon colors, and artistic experimentation.
Key Makeup Artist
Doniella Davy (Donni Darragh) created show’s iconic looks, making editorial makeup accessible and aspirational to Gen Z.
Signature Elements
- Glitter tears (most iconic look)
- Rhinestones and gems on face
- Graphic/geometric eyeliner
- Neon eyeshadow palettes
- Face gems and stickers
- Euphoric, expressive experimentation
Character-Specific Looks
- Rue (glitter tears, minimal)
- Maddy (rhinestone cat-eyes, winged liner)
- Jules (neon clouds, graphic art)
- Cassie (soft glam, natural beauty)
- Kat (goth glam, dark experimentation)
Cultural Impact
2019-2022: Revived creative makeup culture. Made art-forward looks everyday-wearable (or at least Instagram-postable). TikTok flooded with tutorials.
Product Boom
Brands launched Euphoria-inspired collections:
- Makeup by Mario (glitter, gems)
- NYX (affordable glitter/liner dupes)
- Lemonhead.LA (biodegradable glitter)
Evolution
Season 2 (2022): More refined, less glitter, but maintained expressive spirit. Cemented show as makeup cultural force.