#EXOPower
Overview
#EXOPower promoted EXO’s repackaged album The Power of Music (September 2017) and its upbeat title track “Power.” The song’s comic book-inspired music video and retro funk sound marked a departure from EXO’s typically darker concepts, becoming a viral hit across Asia.
Commercial Success
“Power” topped charts in South Korea, China, and Japan, selling over 800,000 copies. The music video’s animated superhero theme (featuring members as cartoon characters fighting a red force) became iconic in K-pop visual storytelling and spawned countless fan animations.
EXO’s Legacy
As one of the second-generation K-pop supergroups, EXO dominated 2013-2018 with hits like “Growl,” “Call Me Baby,” and “Monster.” “Power” represented their playful side while maintaining vocal prowess (Baekhyun, D.O., Chen) and synchronized choreography.
The hashtag surged during:
- Album release (September 5, 2017)
- Music show promotions (9 wins)
- EXO Planet #4 world tour (2017-2018)
- Comic-Con Korea appearance (2017)
Cultural Context
Released during EXO’s peak dominance before military enlistments began fragmenting the group, “Power” remains a nostalgic favorite among K-pop fans and a staple at concerts and variety shows.