What It Is
#FathersDay honors fathers on the third Sunday in June, celebrated with gifts, grilling, and significantly less fanfare than Mother’s Day.
The Spending Gap
Father’s Day (2023): $22.9 billion
Mother’s Day (2023): $35.7 billion
Difference: Fathers get 36% less spending
Top gifts: Greeting cards (67%), clothing (52%), special outings (48%), gift cards (43%), electronics (28%)
The Gift Stereotypes
- Grilling tools (always)
- Golf accessories
- Fishing gear
- “World’s Best Dad” mug
- Ties (declining trend 2015+)
- Power tools
- Tech gadgets