Colombia’s Underground-to-Mainstream Star
Feid (Salomón Villada Hoyos) from Medellín became reggaeton’s hottest artist in 2022-2023 despite years of underground work. His 2021 album “Feliz Cumpleaños Ferxxo” and 2022 “SIXDO” established his melodic reggaeton style. The 2022 single “Chimbita” with Sech and “Normal” went viral, earning hundreds of millions of streams.
Feid’s 2023 “Mor, No Le Bajes” world tour sold out stadiums across Latin America, proving his headliner status. His ex-relationship with Karol G (rumored, never confirmed) fueled tabloid interest, while his music’s romantic themes resonated with female audiences. By 2023, Feid was Colombia’s biggest reggaeton export since J Balvin/Maluma, with 20M+ monthly Spotify listeners.
Sources: Billboard Latin, Spotify Colombia, Rolling Stone