GangnamStyle

Twitter 2012-07 music peaked Updated 2026-02-10
Early 2010s Major 800M+ lifetime posts

First documented in July 2012 on Twitter. Reached peak activity at an earlier point and has since moderated to lower-frequency use.

#GangnamStyle

PSY’s viral K-pop hit that became YouTube’s first billion-view video.

Quick Facts

AttributeValue
First AppearedJuly 2012
Origin PlatformTwitter
Categorymusic
Statuspeaked
Est. Lifetime Posts800M+

Origin & Impact

Gangnam Style went hyperviral summer 2012, with #gangnamstyle driving dance challenge videos, celebrity parodies, and global phenomenon. It introduced K-pop to mainstream Western audiences.

The hashtag peaked 2012-2013 as the song dominated pop culture. It demonstrated how social media could launch international stars without traditional music industry gatekeepers.

#GangnamStyle represents the beginning of global pop culture flattening, where language barriers couldn’t stop viral spread.

  • #PSY, #KPop, #HorseD dance

References

Explore #GangnamStyle

Related Hashtags

2009 2014 #GangnamStyle 2012 #Kpop 2009 #SeoulKorea 2011 #GangnamStyle 2012 #PhotoshopCC 2013 #The1975 2013 #1989 2014
Related hashtags by year of first appearance — circle size reflects lifetime volume, fade reflects how active each tag still is.