#GetGlue
Social TV check-in app popular in 2013 before rebranding to TVtag then shutting down.
Quick Facts
| Property | Value |
|---|---|
| Peak | 2012-2014 |
| Format | Check in to TV shows for stickers/badges |
| Users | 4+ million at peak |
| Fate | Shut down 2014 |
Origin & Impact
GetGlue was a social TV app where users “checked in” to shows they watched, earning virtual stickers and connecting with other fans. In 2013, it became a second-screen companion for event television, with networks promoting GetGlue check-ins during broadcasts.
The app represented the pre-streaming era’s attempt to make TV watching social. Users competed for rare stickers, unlocked by checking into premieres or marathons. Networks used GetGlue data to gauge engagement. The app rebranded to TVtag in 2013 before shutting down in 2014, overtaken by Twitter’s native TV features and changing viewing habits.
Related Hashtags
- #TVtag
- #SocialTV
- #SecondScreen
- #CheckIn