Overview
Korean beauty (K-beauty) trend emphasizing ultra-dewy, translucent, luminous skin texture resembling glass.
Origins
Rooted in Korean skincare philosophy prioritizing hydration and glow over matte finishes. Popularized by Korean beauty influencer Ellie Choi (2017).
Achieving Glass Skin
10+ step routine:
- Double cleanse (oil + water-based)
- Exfoliate (chemical, not physical)
- Toner (7-skin method: 7 layers of toner)
- Essence
- Serum (hyaluronic acid, niacinamide)
- Sheet mask
- Eye cream
- Moisturizer
- Sleeping mask
- SPF (daytime)
Western Explosion
2018-2020: Western beauty industry embraced K-beauty. Brands like The Ordinary, Drunk Elephant, and Glow Recipe capitalized on dewy skin obsession.
Key Products
- Snail mucin (COSRX Advanced Snail 96)
- Hyaluronic acid serums
- Essence (SK-II Facial Treatment Essence)
- Sheet masks (nightly routine)
Cultural Shift
Challenged Western matte makeup dominance, normalized extensive skincare routines, and elevated Asian beauty standards globally.