Overview
“God’s Plan” by Drake was released January 19, 2018 as the lead single from his album Scorpion. The song debuted at #1 on the Billboard Hot 100 and spent 11 weeks at #1, becoming Drake’s longest-running #1 and one of the biggest songs of 2018.
Music Video Phenomenon
The music video featured Drake giving away $996,000 to residents of Miami (scholarships, groceries, shopping sprees). The video broke YouTube’s 24-hour record with 433 million views in one day and won Best Music Video at the 2019 Grammys. Drake’s philanthropy stunt became a template for viral music videos.
Chart Dominance
“God’s Plan” was the #1 song of 2018 on the Billboard Year-End Hot 100. It won Best Rap Song at the 2019 Grammys. Drake famously declined to give an acceptance speech after winning Best Rap Song, with his microphone cut during his critique of award shows. The song was certified Diamond (10x Platinum).