First documented in May 2014 on Instagram. Reached peak activity at an earlier point and has since moderated to lower-frequency use.
Green Juice and juice cleanses dominated wellness culture (2015-2018) with claims of detoxification, despite bodies already having kidneys/liver. Pressed Juicery, Juice Generation capitalized on trend with $10+ bottles and 3-day cleanses, appealing to those seeking quick fixes. Nutritionists pointed out removing fiber/adding sugar made juice inferior to whole vegetables, but Instagram aesthetic prevailed.
Sources: Juice Cleanse Industry Reports, Nutrition Science Reviews
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