#HaileyBieber
The model whose Rhode beauty brand and aesthetic dominated 2024.
Origin & Impact
Hailey Bieber’s Rhode skin care brand continued its meteoric rise in 2024, with the “glazed donut” aesthetic and “clean girl” look she popularized becoming the year’s defining beauty trend. Her pregnancy announcement and subsequent maternity style created additional waves of content.
Rhode’s viral product drops (particularly the Pocket Blush) and Hailey’s TikTok presence made her one of beauty’s most influential figures. The success proved celebrities could build legitimate beauty empires beyond typical celebrity endorsements when backed by genuine product quality.
Related Hashtags
#Rhode #CleanGirl #Beauty #SkinCare