Fashion video showing recent purchases, often with try-ons. Started on YouTube beauty community (2008) with Forever 21 and H&M hauls. Peak 2014-2017 with huge Sephora, Target, and Zara hauls. Criticized for overconsumption. TikTok version is fast-paced with Shein and Amazon finds. Still thriving despite backlash.
Origin & Platform
HaulVideo emerged on YouTube in 2008 as fashion video showing recent purchases, often with try-ons.
Cultural Impact
This format/trend represents a defining moment in YouTube’s evolution and the broader creator economy.
Sources
- YouTube historical data and trends
- Creator economy reports and platform statistics
- Social media analysis and cultural documentation