Overview
“HUMBLE.” is a single from Kendrick Lamar’s fourth studio album DAMN. (April 2017). The song debuted at #2 on the Billboard Hot 100 and reached #1 the following week, becoming Lamar’s first solo #1 and second overall (#1 with “Bad Blood” remix featuring Taylor Swift in 2015).
Cultural Phenomenon
The Dave Meyers-directed music video won Video of the Year at the 2017 MTV VMAs and Best Music Video at the 2018 Grammys. Its religious imagery (Lamar as the Pope, Last Supper recreation) and Photoshop satire (“Show me somethin’ natural like ass with some stretch marks”) sparked conversations about beauty standards and authenticity.
Chart Success & Legacy
“HUMBLE.” spent four weeks at #1 on the Hot 100 and won Best Rap Performance and Best Rap Song at the 2018 Grammys. The song’s booming Mike Will Made-It production and “Sit down, be humble” hook became a cultural catchphrase. The track was certified 8x Platinum and solidified Lamar’s crossover appeal.