Electric resurrection of gas-guzzling Hummer brand. GMC Hummer EV (2022+): 1,000 hp, 11,000+ lb-ft torque (wheel torque), 0-60 in 3.0sec, 350+ mile range, $80K-$110K.
Reveal Shock (October 2020)
LeBron James starred in reveal ad. 1,000 hp (“1,000 horses of pure adrenaline”), Crab Walk (diagonal driving), Extract Mode (6” lift), Watts to Freedom (launch control). Pre-orders 10,000+ first 10 minutes.
Specs Insanity
9,000 lb curb weight (heaviest production EV). Ultium battery (205 kWh), tri-motor AWD, removable roof panels (“Infinity Roof”), 18” ground clearance (Extract Mode), 35” tires.
Crab Walk Feature
Rear-wheel steering (10°) enables diagonal movement. Viral videos dominated launch coverage. “It walks like a crab sideways” memes. Practical utility: tight trails, parking.
Production Reality
Edition 1 ($110K, 2021 reservations, 2022 deliveries). EV3X ($99K), EV2X ($89K), EV2 ($79K) followed. Limited production (Hamtramck “Factory Zero”). 2023 SUV variant added.
Cultural Divide
#HummerEV = “EVs can be badass” vs “9,000 lb environmental disaster.” Tire particulates, road damage concerns. “This is what America wants” vs “missing the point.”
https://www.gmc.com/electric/hummer-ev
https://www.motortrend.com/reviews/2022-gmc-hummer-ev-first-test-review/