Overview

#ILikeItCardiB celebrated the Latin trap collaboration featuring Bad Bunny and J Balvin that gave Cardi B her second #1 hit and showcased her Afro-Latina heritage.

Latin Crossover

“I Like It” sampled Pete Rodriguez’s 1967 boogaloo classic “I Like It Like That,” connecting Cardi’s Dominican-Trinidadian roots with modern Latin trap.

Chart Success

• Peak: #1 Billboard Hot 100 (July 2018)
• First Latin trap #1: Historic for reggaeton/Latin trap
• Streams: 1.5+ billion on Spotify

Bad Bunny & J Balvin

The Puerto Rican reggaeton stars’ features expanded Cardi’s audience and brought Latin trap to mainstream pop radio.

Summer 2018 Anthem

The song’s infectious energy dominated summer 2018, becoming ubiquitous at parties, clubs, and on Hot 100 for months.

Cultural Representation

Cardi’s embrace of her Latin heritage in mainstream hip-hop was celebrated as authentic representation during increased Latin music visibility.

Grammy Performance

Cardi performed “I Like It” at the 2019 Grammys, bringing Latin trap energy to music’s biggest stage.

Sources:

• Billboard: https://www.billboard.com/
• Grammy performance coverage