Overview
#InMyFeelingsDrake celebrated Drake’s viral phenomenon that spawned the #KekeChallenge (also #DoTheShiggy), becoming summer 2018’s biggest dance craze and Drake’s third Scorpion #1 hit.
Viral Challenge Origin
Comedian Shiggy posted a dance video to the song on Instagram in June 2018, creating the #InMyFeelingsChallenge where people danced alongside moving cars.
Safety Concerns
The challenge’s car-jumping element led to injuries and accidents, prompting warnings from police departments and the National Transportation Safety Board.
Chart Dominance
- Peak: #1 Billboard Hot 100 (10 weeks)
- Challenge Videos: Millions across Instagram/TikTok
- Streams: 2+ billion on Spotify
Celebrity Participation
Will Smith, Ciara, and countless celebrities posted their own #InMyFeelings videos, amplifying the viral moment into mainstream culture.
Keke Palmer Confusion
The song’s “Keke, do you love me?” lyric led to widespread confusion about actress/singer Keke Palmer, who became an unwitting part of the phenomenon.
Historic 2018
“In My Feelings” gave Drake three #1 hits from Scorpion in 2018 (God’s Plan, Nice for What, In My Feelings) - unprecedented streaming-era dominance.
Sources:
- Billboard: https://www.billboard.com/
- Viral challenge coverage