Overview

#InMyFeelingsDrake celebrated Drake’s viral phenomenon that spawned the #KekeChallenge (also #DoTheShiggy), becoming summer 2018’s biggest dance craze and Drake’s third Scorpion #1 hit.

Viral Challenge Origin

Comedian Shiggy posted a dance video to the song on Instagram in June 2018, creating the #InMyFeelingsChallenge where people danced alongside moving cars.

Safety Concerns

The challenge’s car-jumping element led to injuries and accidents, prompting warnings from police departments and the National Transportation Safety Board.

Chart Dominance

• Peak: #1 Billboard Hot 100 (10 weeks)
• Challenge Videos: Millions across Instagram/TikTok
• Streams: 2+ billion on Spotify

Celebrity Participation

Will Smith, Ciara, and countless celebrities posted their own #InMyFeelings videos, amplifying the viral moment into mainstream culture.

Keke Palmer Confusion

The song’s “Keke, do you love me?” lyric led to widespread confusion about actress/singer Keke Palmer, who became an unwitting part of the phenomenon.

Historic 2018

“In My Feelings” gave Drake three #1 hits from Scorpion in 2018 (God’s Plan, Nice for What, In My Feelings) - unprecedented streaming-era dominance.

Sources:

• Billboard: https://www.billboard.com/
• Viral challenge coverage