Overview
#IndustryBabyLilNasX celebrated the Jack Harlow collaboration that became Lil Nas X’s third #1 hit, accompanied by a viral prison-themed music video.
Viral Music Video
The video’s “Montero State Prison” setting featuring all-male choreographed dance routines generated massive discussion about LGBTQ+ representation and became iconic imagery for 2021.
TikTok Dance Trend
The song’s energetic beat spawned numerous dance challenges, with the prison workout choreography becoming a popular TikTok trend.
Chart Success
- Peak: #1 Billboard Hot 100 (October 2021)
- Weeks in Top 10: 20+
- Streams: 1.5+ billion on Spotify
Jack Harlow Collaboration
The pairing with rising Kentucky rapper Jack Harlow created a crossover hit that appealed to both pop and hip-hop audiences.
Cultural Impact
Following “MONTERO,” “Industry Baby” further established Lil Nas X as an artist willing to push boundaries in hip-hop regarding sexuality and visual artistry.
Sources:
- Billboard: https://www.billboard.com/
- MTV VMA coverage