Facial Recognition iPhone
iPhone X (announced September 12, 2017) - first iPhone with Face ID, no home button, “notch” design - marked Apple’s biggest redesign since original, controversial notch becoming industry standard.
Key features: Face ID replacing Touch ID, edge-to-edge OLED display, “notch” housing sensors, $999 starting price
The notch: Display cutout for Face ID sensors; immediate mockery; Android makers copying anyway
Face ID concerns: Privacy worries, “can’t unlock with eyes closed” (initially true), twin/mask concerns
No home button: Gesture navigation; muscle memory adjustment; controversial removal of iconic feature
$999 price: First iPhone breaking $1,000; “thousand dollar phone” sticker shock; normalized high prices
Animoji: Face-tracking emoji; silly feature became marketing highlight; poop emoji famous
Reviews: Generally positive; Face ID worked well; OLED display praised; notch accepted grudgingly
Industry impact: Every Android maker added notch; Face ID inspired Android face unlock; design template
Legacy: Established current iPhone design language; notch persisting through iPhone 13; Face ID standard
Sales: Slower initial sales (high price); eventually best-selling model; proved premium pricing worked
iPhone X demonstrates Apple’s design influence - controversial features becoming industry standards within year.
Sources:
https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/
https://www.theverge.com/