Eccentric tiger owner becomes pandemic obsession.
Netflix’s “Tiger King” made Joe Exotic a household name in March 2020. #JoeExotic exploded as quarantined people binged the wild documentary about big cat breeding, murder-for-hire plots, and eccentric characters. Joe became weird cultural icon.
The hashtag represented early pandemic’s need for escapist distraction, no matter how bizarre, and launched countless memes.
#TigerKing #CaroleBaskin #Netflix
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#MoneyHeist emerged when Netflix acquired the Spanish series La Casa de Papel, making it a global phenomenon
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