#JojoSiwa
The former child star’s dramatic rebrand attempt that became a meme.
Origin & Impact
JoJo Siwa attempted a dramatic pivot from her kid-friendly persona to an edgy adult pop star with single “Karma,” complete with dramatic makeup, leather, and claims she was inventing a new genre (“gay pop”). The internet immediately turned her earnest rebrand into a meme goldmine.
Her over-the-top promotional interviews, the song’s catchiness despite itself, and the gap between her ambition and execution made the entire campaign simultaneously cringe and endearing. The “Karma’s a bitch, I should’ve known better” chorus became unavoidable on TikTok.
Related Hashtags
#Karma #PopMusic #Rebrand #KarmasABitch