Origins
Luke Bryan launched his Farm Tour in 2009 as a college campus tour series held on actual farms in rural areas. The hashtag became the annual rallying point for country fans.
Format
Each fall, Bryan performs free concerts on farms across multiple states. Fans camp out, tailgate, and celebrate rural lifestyle. The tour has raised millions for agricultural scholarships.
Cultural Significance
The Farm Tour represents country music’s connection to agricultural communities and became a model for other artists doing non-traditional venue tours. It trends annually during tour announcements and concert dates.