Makeup

Instagram 2012-06 beauty evergreen Updated 2026-02-10
Early 2010s Massive scale 12B+ lifetime posts

First documented in June 2012 on Instagram. Evergreen hashtag with sustained activity since 2012, returning to use in cycles rather than spiking and fading.

#Makeup

Beauty and cosmetics community tag, massive Instagram ecosystem.

Quick Facts

AttributeValue
First AppearedJune 2012
Origin PlatformInstagram
Categorybeauty
Statusevergreen
Est. Lifetime Posts12B+

Origin & Impact

#Makeup became Instagram’s beauty hub, connecting makeup artists, tutorials, product reviews, and enthusiast communities. It launched countless beauty influencer careers.

The hashtag remains essential for beauty industry marketing and community building. Makeup tutorials and transformation videos dominate the tag.

#Makeup demonstrates how social media democratized beauty expertise while creating new beauty standards through filtered perfection and professional-grade editing.

References

Explore #Makeup

Related Hashtags

2010 2017 #Makeup 2012 #MakeupArtist 2010 #Yofi 2011 #BlackExcellence 2013 #AnastasiaBever… 2013 #10StepKoreanRo… 2015 #7SkinMethod 2017
Related hashtags by year of first appearance — circle size reflects lifetime volume, fade reflects how active each tag still is.