Margarita Monday became the cocktail equivalent of Taco Tuesday, pairing America’s most popular cocktail (tequila, lime, triple sec) with the start of the workweek. #MargaritaMonday documented how bars turned Monday — traditionally slow — into margarita-fueled happy hours with $5 specials and frozen machine promos. The hashtag peaked during summer months, with variations (skinny margarita, spicy margarita, mezcal margarita) driving engagement. By 2020, Margarita Monday was restaurant industry standard, generating crucial weekday traffic.
MargaritaMonday
Twitter 2010-06 food active
Updated 2026-02-16
Early 2010s Notable 9 million+ lifetime posts
First documented in June 2010 on Twitter. Currently active and in regular use across social platforms since 2010.
Also known as: MargaritaMargaritaTimeMargaritaOclock
Explore #MargaritaMonday
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