Margarita Monday became the cocktail equivalent of Taco Tuesday, pairing America’s most popular cocktail (tequila, lime, triple sec) with the start of the workweek. #MargaritaMonday documented how bars turned Monday — traditionally slow — into margarita-fueled happy hours with $5 specials and frozen machine promos. The hashtag peaked during summer months, with variations (skinny margarita, spicy margarita, mezcal margarita) driving engagement. By 2020, Margarita Monday was restaurant industry standard, generating crucial weekday traffic.
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