#MetaBlueCheck
Meta copies Twitter, selling verification on Instagram and Facebook.
Origin & Impact
Following Twitter’s monetization of verification, Meta launched “Meta Verified” in February 2023, offering blue checks on Instagram and Facebook for $11.99/month. The move signaled industry shift toward subscription revenue and pay-for-credibility models. Critics argued it legitimized impersonation while undermining verification’s original purpose of confirming notable figures’ identities.
Related Hashtags
#MetaVerified #Instagram #Facebook