MoreLifeDrake

Twitter 2017-03 music archived
Also known as: MoreLifeDrakeMoreLifeMoreLifePlaylist

Drake’s “playlist” project released March 18, 2017, blending dancehall, grime, R&B, and trap into a global sound palette. Marketed as a playlist rather than an album, More Life showcased Drake’s curator sensibilities and his embrace of UK and Caribbean influences.

The Playlist Format

Drake called More Life a “playlist” to signal its eclectic, mixtape-like vibe—less cohesive statement, more curated collection of vibes. The 22-track project featured 23 guest features including Young Thug, Kanye West, PARTYNEXTDOOR, Skepta, Giggs, and Jorja Smith.

Global Sound

More Life emphasized Drake’s fascination with UK grime (“Skepta Interlude,” “Giggs Interlude”) and Caribbean dancehall (“Passionfruit,” “Blem,” “Madiba Riddim”). The project felt like Drake absorbing sounds from his international travels and OVO Sound Radio shows, reflecting his global fanbase.

Commercial Success

Despite the “playlist” framing, More Life broke streaming records with 89.9 million streams on Apple Music in its first 24 hours. It debuted at #1 in 14 countries and produced hits like “Passionfruit” (a breezy, wistful track produced by Nana Rogues) and “Portland” featuring Quavo and Travis Scott.

Legacy

More Life solidified Drake’s position as hip-hop’s most internationally-minded star. His embrace of UK and Afrobeats sounds influenced mainstream hip-hop’s global turn in the late 2010s, paving the way for artists like Burna Boy and Wizkid to achieve US success.

https://en.wikipedia.org/wiki/More_Life https://pitchfork.com/ https://www.billboard.com/

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