Nature

Instagram 2012-05 nature evergreen Updated 2026-02-10
Early 2010s Massive scale 10B+ lifetime posts

First documented in May 2012 on Instagram. Evergreen hashtag with sustained activity since 2012, returning to use in cycles rather than spiking and fading.

#Nature

Outdoor photography and environmental appreciation tag.

Quick Facts

AttributeValue
First AppearedMay 2012
Origin PlatformInstagram
Categorynature
Statusevergreen
Est. Lifetime Posts10B+

Origin & Impact

#Nature became Instagram’s outdoor/environmental tag, showcasing landscapes, wildlife, plants, and natural beauty. It connected nature photographers and environmental advocates.

The hashtag remains massively popular, though critics note irony of experiencing nature through screens. It spawned environmental awareness but also encouraged destination overcrowding.

#Nature demonstrates how social media mediates experience of natural world, making nature both more accessible (through photos) and more distant (through screen intermediation).

References

Explore #Nature

Related Hashtags

2006 2019 #Nature 2012 #DeathNote 2006 #Landscape 2010 #WildlifePhotog… 2010 #Fora 2015 #Alocasia 2018 #AmazonRainfore… 2019
Related hashtags by year of first appearance — circle size reflects lifetime volume, fade reflects how active each tag still is.