Nintendo Labo launched in April 2018 as cardboard construction kits that transformed Nintendo Switch into interactive creations—pianos, fishing rods, robots, and VR goggles. The $69.99-$79.99 kits combined physical building with digital gameplay, targeting families and creative kids in classic Nintendo lateral-thinking fashion.
Cardboard Innovation
Labo kits shipped as flat cardboard sheets with pre-cut pieces and step-by-step assembly instructions displayed on Switch screen. Building took 1-5 hours depending on complexity. Once assembled, Joy-Cons inserted into cardboard “Toy-Cons” detected motion, vibration, and IR camera input, creating surprisingly sophisticated interactions.
The Variety Kit included piano (detected key presses via IR reflective tape), fishing rod (reeled in fish), motorbike (steered by tilting handles), house (decorated and interacted with creatures), and RC car. The Robot Kit created a full-body wearable exosuit controlling on-screen mech.
Critics praised Labo’s creativity and educational value—teaching basic engineering, problem-solving, and how technology works. Kids loved building and customizing with markers and stickers. Parents appreciated screen time that involved physical activity and crafting.
Commercial Failure Despite Innovation
Despite positive reviews, Labo sold poorly—approximately 1.4 million units across all kits through 2019, far below expectations. The $70-$80 price for cardboard felt expensive despite included software. Durability concerns (kids destroying cardboard creations) and limited replay value hurt sales.
Labo VR Kit (2019, $79.99) added stereoscopic cardboard goggles, camera, and blaster, offering Nintendo’s first VR experience. Select games (Zelda: BOTW, Super Mario Odyssey) added Labo VR modes. Reviews called it “clever but uncomfortable” and “VR for kids who can’t afford Quest.”
Nintendo discontinued Labo in 2021 after three years. While commercially unsuccessful, Labo showcased Nintendo’s unique approach to gaming—prioritizing creativity and physicality over tech specs. Some educators still use Labo kits for STEAM learning.
Sources: The Verge Labo review, Nintendo sales data, Polygon Labo failure analysis