#NoMakeupSelfie
Social media trend where users posted bare-faced selfies, later tied to cancer awareness fundraising.
Quick Facts
| Property | Value |
|---|---|
| Peak | March 2014 (major surge) |
| Initial Trend | October 2013 |
| Purpose | Natural beauty/cancer awareness |
| Funds Raised | £8 million+ for Cancer Research UK |
Origin & Impact
Starting in late 2013, women began posting makeup-free selfies as a statement about natural beauty and self-acceptance. The trend gained modest traction until March 2014, when it became linked to cancer awareness in the UK, particularly after several cancer patients shared their own bare-faced photos during treatment.
The campaign’s evolution from vanity to charity was organic and unexpected. Cancer Research UK saw donations spike dramatically as celebrities and regular users posted #NoMakeupSelfie photos while donating and nominating others. The trend illustrated how social media movements could pivot from superficial to meaningful.
Related Hashtags
- #Selfie
- #NaturalBeauty
- #CancerAwareness
- #BareF faced