Plant-based milk alternative made from oats, became coffee shop standard, Oatly brand exploded 2018-2020.
Oatly Dominance
Swedish company Oatly became synonymous with oat milk. “Oat milk latte” replaced soy, almond.
Barista Blend
Froths well for lattes, cappuccinos. Coffee shops switched en masse 2018-2020.
Environmental Angle
Lower environmental impact than almond milk (water usage), dairy (emissions).
2021 IPO
Oatly IPO, but competition increased (Chobani, Planet Oat, store brands).
Sources:
- https://www.oatly.com/
- Oatly growth and plant-based milk market