OatMilk

Instagram 2018-03 food active
Also known as: OatlyMilkBaristaBrand

Plant-based milk alternative made from oats, became coffee shop standard, Oatly brand exploded 2018-2020.

Oatly Dominance

Swedish company Oatly became synonymous with oat milk. “Oat milk latte” replaced soy, almond.

Barista Blend

Froths well for lattes, cappuccinos. Coffee shops switched en masse 2018-2020.

Environmental Angle

Lower environmental impact than almond milk (water usage), dairy (emissions).

2021 IPO

Oatly IPO, but competition increased (Chobani, Planet Oat, store brands).

Sources:

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