#OreoHorrorShow
Halloween campaign by Oreo featuring daily horror-themed cookie designs.
Quick Facts
| Property | Value |
|---|---|
| Campaign Period | October 2013 |
| Daily Posts | 31 designs (one per day) |
| Style | Horror movie and creature themes |
| Award | Webby Award nominee |
Origin & Impact
Throughout October 2013, Oreo posted daily horror-themed cookie designs on social media, featuring everything from zombies to haunted houses to classic monsters. The campaign showcased creative use of Oreo cookies as an art medium while capitalizing on Halloween engagement.
Building on their successful “Daily Twist” campaign from 2012, Oreo demonstrated how brands could maintain social media momentum through serialized creative content. Each post sparked sharing and discussion, with fans guessing the next day’s theme. The campaign became a case study in sustained brand engagement.
Related Hashtags
- #Oreo
- #Halloween
- #BrandContent
- #CreativeCampaign