#OscarSelfie
Most retweeted photo ever (at the time): Ellen DeGeneres’s 2014 Oscars celebrity selfie.
Quick Facts
| Property | Value |
|---|---|
| Date | March 2, 2014 |
| Retweets | 3.4+ million |
| Featured | Meryl Streep, Brad Pitt, Jennifer Lawrence, others |
| Impact | Crashed Twitter temporarily |
Origin & Impact
Ellen DeGeneres made history during the 2014 Oscars by gathering A-list celebrities for a spontaneous selfie. The photo featuring Meryl Streep, Brad Pitt, Jennifer Lawrence, Kevin Spacey, and others became the most retweeted image ever at 3.4+ million, briefly crashing Twitter’s servers.
The moment was actually a Samsung product placement (Ellen used a Samsung phone), but it felt organic enough to captivate millions. The hashtag demonstrated the power of celebrity moments in the social media age and set a precedent for brands embedding themselves in cultural events through seemingly authentic moments.
Related Hashtags
- #Oscars
- #Selfie
- #EllenDeGeneres
- #Oscars2014