#OutWest tracked Travis Scott and Young Thug’s “Out West” spawning TikTok’s cowboy/country aesthetic trend through @theemyanicole’s choreography. The hashtag documented the January 2020 viral dance combining hip-hop and Western vibes, influencing fashion (cowboy hats, boots) and creating blueprint for song-driven TikTok trends.
The Choreography
@theemyanicole created signature moves to “Out West”—two-step, lasso motion, and hip sway matching the song’s Western bounce. #OutWest captured perfect TikTok formula: easy to learn, visually distinctive (many added cowboy hats/boots), and catchy enough for endless variations. The dance spread from Black creators to mainstream TikTok in days.
Fashion Influence
The challenge revived cowboy aesthetic on TikTok. #OutWest tracked thrift store cowboy boot runs, Amazon cowboy hat sellouts, and Western wear becoming TikTok fashion staple. The trend bridged hip-hop culture and Western Americana, creating aesthetic that persisted beyond the dance itself. Urban Outfitters credited TikTok for Western wear sales surge.
Credit & Appropriation
Like many TikTok trends, #OutWest originated with Black creators then went viral through white influencers. The hashtag documented ongoing conversation about TikTok’s credit problem—@theemyanicole created dance but bigger accounts got more views copying it. The pattern of Black cultural production and white viral success became impossible to ignore.
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