The Paloma — tequila, grapefruit soda (Squirt/Jarritos), lime, salt rim — surged as the “authentic” Mexican alternative to margaritas between 2017-2023. #PalomaCocktail documented the drink’s rise among craft cocktail enthusiasts seeking simpler, more refreshing tequila drinks. Unlike margaritas (invented for American tourists), Palomas are Mexico’s most popular cocktail. Fresh grapefruit juice replaced soda at upscale bars, elevating the humble drink. By 2020, Paloma sales grew 200%+, positioning it as summer’s next big cocktail alongside Aperol Spritz.
PalomaCocktail
Instagram 2017-06 food active
Updated 2026-02-16
Late 2010s Notable 5 million+ lifetime posts
First documented in June 2017 on Instagram. Currently active and in regular use across social platforms since 2017.
Also known as: PalomaTequilaGrapefruitMexicanCocktail
Explore #PalomaCocktail
Related Hashtags
63DegreeEggs
63-degree Celsius eggs—cooked at precise 145°F for 45-60 minutes—achieve custardy whites and runny yolks impossible with traditional methods, symbolizing sou...
food · Instagram · Since 2012-04 · 6 million+
AcaiBowl
Acai Bowl (frozen acai berry blend topped with fruits, granola, nut butter) became Instagram breakfast icon (2016-2020), representing health-conscious lifest...
food · Instagram · Since 2015-06 · 500 million+
AcaiBowl
> Photogenic Brazilian superfood bowl that became Instagram breakfast staple
food · Instagram · Since 2015-01 · 200M+
Adobo
#Adobo (AdoboFilipino) represents Filipino braised meat dish, documenting Southeast Asian culture, traditions, and social movements through native-language s...
food · Instagram · Since 2014-08 · 680 million+
AeropressCoffee
The AeroPress is a manual coffee brewing device invented by Alan Adler (2005), popularized by specialty coffee community 2010-2015
food · Reddit · Since 2011-03 · 5 million+
AirFryerEverything
Air Fryers became 2019-2023's must-have kitchen appliance via social media evangelism
food · Instagram · Since 2019-06 · 542 million+