The Paloma — tequila, grapefruit soda (Squirt/Jarritos), lime, salt rim — surged as the “authentic” Mexican alternative to margaritas between 2017-2023. #PalomaCocktail documented the drink’s rise among craft cocktail enthusiasts seeking simpler, more refreshing tequila drinks. Unlike margaritas (invented for American tourists), Palomas are Mexico’s most popular cocktail. Fresh grapefruit juice replaced soda at upscale bars, elevating the humble drink. By 2020, Paloma sales grew 200%+, positioning it as summer’s next big cocktail alongside Aperol Spritz.
PalomaCocktail
Instagram
2017-06
food
active
Also known as: PalomaTequilaGrapefruitMexicanCocktail
Explore #PalomaCocktail
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