#PandemicBaking
The world discovered yeast during lockdown.
Origin & Impact
Stuck at home with time and anxiety in March 2020, millions turned to baking. #PandemicBaking documented the sourdough starter craze, banana bread obsession, and the great yeast shortage. Novice bakers shared triumphs and disasters as baking became therapy.
The trend created community through shared recipes and commiseration, temporarily making everyone a baker and causing flour shortages worldwide.
Related Hashtags
#SourdoughStarter #BananaBread #BakingAtHome